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Updated: Apr 23

We think. We first think about this questions: What are the best questions?

We list the questions. We actually write them down.

We come up with ideas about each question. We write those down too.

We circle the good ideas.

Then we send everyone away to ponder the questions and ideas.

In the gap between, ideas are generated and received from the universe.

Those sparks that come out of nowhere and yet belong we call SERENDIPITY.

The word has been exported into many other languages, with the general meaning of “unexpected discovery” or “fortunate chance”. Serendipity is the occurrence of an unplanned fortunate discovery. Serendipity is a common occurrence throughout the history of product invention and scientific discovery. Serendipity is also seen as a potential design principle for online activities that would present a wide array of information and viewpoints, rather than just re-enforcing a user's opinion.

The first noted use of "serendipity" in the English language was by Horace Walpole on 28 January 1754. In a letter he wrote to his friend Horace Mann, Walpole explained an unexpected discovery he had made about a lost painting of Bianca Cappello by Giorgio Vasari by reference to a Persian fairy tale, The Three Princes of Serendip. The princes, he told his correspondent, were "always making discoveries, by accidents and sagacity, of things which they were not in quest of." The name comes from Serendip, an old name for Sri Lanka (Ceylon), hence Sarandib by Arab traders.

At NEWMA we read, we listen to music, we hike and we expose our bodies to the creative world so that our souls capture the essence that is Pneumatic, a breath of creative expression. Serendipitous thoughts have resonance that belongs. Invite them in by writing down your ideas before they fly away capture them.

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